What we do

The Marketing team is responsible for how LiU Formula Student is seen and understood by the outside world. They shape the association’s visual identity, communication style, and storytelling across channels such as social media, events, campaigns, and recruitment material.

Their work helps translate a technically complex project into something clear, engaging, and accessible. That means documenting progress, highlighting team achievements, and producing content that reflects both the engineering ambition and the student-driven spirit of the organization.

Marketing also plays an important strategic role in recruitment and partner visibility. By building a strong external presence, the team helps attract future members, strengthen relationships with stakeholders, and ensure the project reaches beyond the workshop.