What we do

The Business & Marketing team shapes how LiU Formula Student is seen by the outside world and builds the partnerships that make the project possible. They combine storytelling, design, and public presence with sponsor relationships, agreements, and long-term collaboration.

The team's work spans social media, events, recruitment materials, and the association's visual identity, alongside securing the financial support, materials, and services needed for each build season. By pairing a strong external presence with strong partner relationships, Business & Marketing gives the technical subgroups better conditions to design, manufacture, test, and compete at a high level.