About the team
The marketing team serves as the face of the organisation, acting as the link between LiU Formula Student and our audience, creating an image that represents our organisation in a positive light.
The marketing team is responsible for social media, recruitment materials, events and the graphic image of the association. Without marketing, we simply wouldn’t be visible to the outside world – which makes the marketing team an incredibly important team for the association.
This year’s focus will be on improving our image as well as creating a good community within the organisation. This will be done by hosting events and improving our marketing strategies and creating new and better content for our social media channels in order to continue to attract new members and sponsors.
About the work and responsibilities
Applicants will have the opportunity to express preferences for specific roles, allowing them to focus on areas of interest and expertise. The hours may vary throughout the year depending on the workload but each role typically requires 8 hours per week, split across two 4-hour workshops for collaboration, updates, and skill development. These workshops will take place on Mondays and Wednesdays.
Website administrator
As the website administrator you will be in charge of the website. Making sure that the website is updated and work on new ideas to improve the website. This means making sure the website’s servers are properly configured and that the site is always accessible. The website administrator updates the content on the site, such as text, images, and videos, to keep everything current and accurate. Additionally, you will monitor the website’s performance and see if there is a way to optimise its performance. You will also be responsible for gathering and responding to user feedback to improve the site’s functionality and user experience. Lastly, you will use analytics tools to monitor website traffic and user behaviour, creating reports to inform decision-making and strategy.
Social Media Manager
As the social media manager you will be in charge of the organisation’s social media accounts. This means making sure we are well seen and that we have a positive image outwards. You will be working closely with our photographers and together with them decide and create the media needed for us to grow as an organisation. You will also be responsible for the marketing for our events on facebook and instagram together with the graphic designer.
Photographer(s)
As a photographer you will be in charge of documenting the process of the car during our workshops as well as taking photos of our members and the team during events. You will have free hands most of the time but you should be open for requests from the social media manager and graphic designer. You should be self propelled and take initiative to take photos and also make sure they are organised and easy to find by other members of the organisation.
Graphic Designer(s)
As the organisation’s graphic designer you will be responsible for designing posters for events, information flyers and marketing materials. You will make sure that the organisation follows a graphic profile regarding colour, fonts etc. You will also help both the social media manager to create graphic content for our platforms. As well as do the design of the car digitally for the digital rollout and designing merch. The graphic designer will also help with the pitching video for the competitions with the help of Cost & Business.
Marketing Generalist(s)
As the marketing generalist you will mainly work with planning and improving marketing strategies for recruitment and events as well as some administrative work. You will also help with the creative side of event planning. Your workload and tasks may vary throughout the year and therefore you should be flexible.
Event Coordinator(s)
The role involves organising all the details and ensuring that planned events are actually carried out and take place in practice, not just on paper. The project manager has the overall vision, but it is the event coordinator(s) who make it happen. The person(s) coordinate all details and logistics for the events.
The role includes:
● estimating attendance (how many will attend the events),
● creating invitations,
● choosing a place/venue,
● making a budget for the event,
● handling details regarding food/table arrangements/activities/bookings,
● inviting speakers and deciding on sessions and topics,
● creating and planning the details of different activity programs,
● creating the schedules for different events, including time and content
Who we are looking for
We are looking for members who are driven and eager to learn. You are not expected to know what to do from the beginning and there are no requirements for prior experience in similar roles, but it is considered an advantage. The most important thing is that you are willing to learn and have a positive attitude. There are some qualifications and personal traits that are meritorious:
Professional skills/competencies
- Experience in similar roles
- It is an advantage if you have worked on similar projects before
Personal skills
- Team player
- Self-driven
- Problem solver
- Creative
Application Process
If you believe you would fit the Marketing Team, please send your application (in Swedish or English) no later than September 8th. Attach your CV and tell us why you would be a great fit for this team.
LiU Formula Student may be a car association and it is always fun to work with people who share the same interests. However, you are of course welcome to apply to our association regardless of whether you are interested in cars or not.
The interviews will be held continuously during the recruitment period. If you have any questions regarding the recruitment process, please write to our HR team at hr@liuformulastudent.se. For specific questions about the team, reach out to the team leader for Marketing, Ellen Rosenqvist at ellen.rosenqvist@liuformulastudent.se.
We are looking forward to hearing from you!